The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make ends meet in the absolute depths of the Great Depression, but the miniscule prototypes he previously made of things like ironing panels and ladders had superb potential because children’s https://lego-x.com/2020/01/16/lego-company-history-production-features toys. He named the corporation Seglar after two Danish text, leg and godt, meaning “play very well. ”

In 1958, he developed the iconic profano brick with tubes inside that makes it interlock to lego bits. This cutting edge innovation revolutionized the company and allowed that to increase at an astonishing pace.

By 1960s, Lego had widened its intercontinental reach and began building toys below license in North America by using a arrangement with luggage manufacturer Samsonite. This company also developed selling establishes with all the bits required to build a particular model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Community (later has been renowned Profano City), and FabuLand.

In the 1970s, Lego had taken a remarkable step forward using its introduction of Lego shapes that possessed movable legs and arms. The company as well began applying more plastic and adding larger hindrances for younger kids, a series called Duplo. In the 1980s, Lego’s product sales grew at an amazing rate of ten percent annually, despite overall plaything industry sales growth scaling down.

Today, Seglar is a significant global organization with revenues of above $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less like a ruthlessly commercial giant and even more like an ancient family good friend.