Amounts had a critical exposure on advertisements, interacting two things: time and money, otherwise “inexpensive price” and you can “fast”. Quantity printed in a large font up against a comparing record got a person’s interest. For the a fast food offer to possess a burger (Pick More file 3), 50 % of the fresh new billboard are a picture of a burger; one other half try a picture of a container from Pepsi® and French fries, surrounded with some terminology. Such conditions were inside the highest fonts and also in yellow against an effective light background, emphasizing the purchase price and you can proportions. Out of a distance, you to spotted the burger, the cost: “$dos.49”, and you will an announcement: “Ahorro Fusion”, otherwise Offers Blend. This really is a simple and effective way to help you appeal to the newest low-literacy society traveling out-of rural portion toward area to offer their products or services and purchase fundamentals. As well, the fresh association of cheaper speed into the disproportionately higher image regarding a burger exaggerates the nice really worth for money.
Progressive
Modernity was used while the a stylish desire, specifically but not only into metropolitan population. Good roadside billboard getting junk foods, nearby the funding area, exhibited a burger with the a plate in the middle of pictures of popular Eu structures. Your food is actually reported since “The fresh new Eu Sandwich” (Look for Additional document cuatro). The latest advertisement appealed towards the owner’s desires to possess a modern and you can advanced level traditions (such as for example becoming rich and having social status) for the European countries. On ad’s abnormal proportions-the latest houses drastically scaled-down and the hamburger dramatically scaled upwards-the image shouted from need for the fresh burger in the perspective of your globalization.
Drink
New energizing top-notch beverages is emphasized in lots of outlying and you can urban advertisements. Which content is aesthetically carried from color or foaminess out-of the latest take in, a glass that was frosted or had beans away from condensation, otherwise bubbles regarding the background. It actually was together with indicated due to terms and conditions you to highlighted “thirst” otherwise “refresh”. New connection between the aching out of thirst as well as the glee out of slaking an individual’s hunger reminds the fresh reader of repeated significance of moisture throughout the warm Salvadoran climate, specially when carrying out real work otherwise involved with activities (More file 5).
Recreations and you may nationalism
New Refreshment desire is actually reinforced because of the integration having recreations photos and you can combination with football incidents (A lot more file 5). The image exhibited federal sports downline having strong-searching face and you can regulators painted toward federal banner. The brand new beverage expression try noticed in four urban centers regarding the post, against a blue, bubbly history. Toward the base, they said, “Revitalize the community”, interacting a contact this particular can be your industry and your title, and therefore powerful feeling comes from sipping which beverage.
Intercourse and you may gender spots
Gender and you may gender jobs were used generally when you look at the ads to possess soft drink products. In certain advertising, the latest inclusion regarding or close keeping of advertising to own alcohol offered a context one to reinforced these intercourse and you can sex positions. Very cultures has actually explicit or implicit general sex positions, and advertising can also be strengthen or oppose these intercourse opportunities .
Sex-situated layouts and sex roles had been widely used to promote items in advertising throughout the world [30–34]. Inside the outlying Salvadoran ads, sex attention try shown with an unusual rawness. A soda offer towards the wall structure off a small outlying store (Photos 6) exhibited an early lady, who’s white-skinned, which have enough time black colored hair, dressed in a white bikini, towards the seashore. The new light bikini combined with the girl body, deciding to make the design are available naked at first sight, attracting brand new audience with the looking again. A lot more than the woman abdomen and you can legs was in fact the pictures out of three highest soft drink package along with their cost. The ad requested the fresh viewer to help you “enjoy”, and you will “express they with ice”. The combination Vietnamci datovГЎnГ aplikace of one’s picture and rules of delight and you will sharing can be stimulate thinking out of desire. In the outlying areas where females dress really conservatively, this ad seemed almost pornographic, attracting men’s attention. As noticeable about images, new advertisement is actually at the mercy of graffiti, guaranteeing this received focus from audiences.
